It takes confidence and guts to intentionally create tension.

Anticipated, personal, and relevant advertising always does better than unsolicited junk.

I find that it's almost essential to fall in love with an idea to invest the time it takes to make it good and worth sharing. And then, the hard part: deleting that idea when it's just not what it could be. Too often, organizations are good at the first part, but struggle with the second. And so we defend expired business models, support the status quo and have a knee-jerk inclination to preserve what we've got.

Attention is a bit like real estate, in that they're not making any more of it. Unlike real estate, though, it keeps going up in value.

Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.

If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.

Just as we don't spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.