It takes confidence and guts to intentionally create tension.

The market ... demands a signal from you that you're serious, powerful, accepted, and safe.

You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.

The only thing worse than starting something and failing... is not starting something.

If you could do tomorrow over again, would you?

Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn't work. No sweat, no need to hyperventilate.

Your drudgery is another person's delight. It's only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.