The one path that never works is the most common one: doing nothing at all.
The enemy of creativity is fear.
Go do something interesting. Ask if you need help.
If the game is designed for you to lose, don't play that game. Play a different one.
How do I dance with the fear? Fear is not the enemy. Paralysis is the enemy.
The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.