If you think cat food is for cats, how come it doesn't come in mouse flavor?
New fashions (of all sorts) come from unexpected places, not from the arbiters of what's correct.
Remarkable work is always not on the list, because if it was, it would be commonplace, not remarkable.
Are you copying others? People won't pay extra for that. You won't be followed for that.
You don't need a new plan for next year. You need a commitment.
When the room brightens when you walk in, you matter.