Nothing about becoming indispensable is easy. If it's easy, it's already been done and it's no longer valuable.

Habits are where our lives and careers and bodies are made.

Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.

As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.

Everyone has a comfort zone. Worth considering: How hard (and how often) are you willing to work to get out of it? You can turn that into a habit if you choose.

If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.

You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome. You can't merely wing it and expect to keep up with them. Setting aside all the safety valves and pleasant distractions is the first way to send yourself the message that you're playing for keeps