Nothing about becoming indispensable is easy. If it's easy, it's already been done and it's no longer valuable.

To make a product, to market an idea, to come up with any problem you want to solve that doesn't have a constituency with an otaku, is almost impossible... There's a hot sauce otaku, but there's no mustard otaku.

The challenge of our time is to find a journey worthy of your heart and your soul.

The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.

More process, less innovation. More operations, less innovation. More management, less innovation. More entrepreneurs, more innovation.

Part of leadership (a big part of it actually) is the ability to stick with the dream for a long time.

You don't have to settle for the status quo, for being good enough, for getting by, for working all night.