I feel like I'm treating people as I'd like to be treated.

You gain converts by winning at something the existing provider didn't think was so important.

Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.

Transformation al leaders don't start by denying the world around them. Instead, they describe a future they'd like to create instead.

If you can't make money from attention, you should do something else for a living.

Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.

Fitting in is a short-term strategy, standing out pays off in the long run.