Any customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure of a promise the brand made in the first place. You can't see it but it's happening, daily.
Seth GodinPositive thinking doesn't guarantee results, all it offers is something better than negative thinking.
Seth GodinIn a battle between two ideas, the best one doesn't necessarily win. No, the idea that wins is the one with the most fearless heretic behind it.
Seth Godin