Remember the Bob Dylan rule: it's not just a record, it's a movement.

The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.

If you don't get it built, the work doesn't matter.

The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.

Doing justice to the work is your task, not setting a world record.

If you want to get in shape, go to the #‎ gym every single day, change your clothes and take a shower. If you can do that every single day for a month, pretty soon you'll start doing something while you're there.

Great marketers don't make stuff. They make meaning.