Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
Seth GodinWhat people want is the extra, the emotional bonus they get when they buy something they love.
Seth GodinIf your project or organization depends on knowing things that other people don't know (but could find out if they wanted to), your days are probably numbered. Ask a travel agent The alternative, while difficult, is obvious. Provide enough non-commodity service and customization that it doesn't matter if the ideas spread. In fact, it will help you when they do.
Seth Godin