Soon is not as good as now.
The only thing worse than starting something and failing... is not starting something.
The reason business writing is horrible is that people are afraid. Afraid to say what they mean, because they might be criticized for it. Afraid to be misunderstood, to be accused of saying what they didn't mean, because they might be criticized for it.
Competition and the market are like water, they go where they want
If not enough people doubt you, you're not making a difference.
The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they've got is probably better than the risk and fear that come with change.