No organization ever created an innovation. People innovate, not companies.

Will you succeed because you are more well-rounded than others? Because you fit in better than everyone else? Bloody unlikely. We succeed when we are trusted to be the best at what we do.

If you use your money to create exceptional products and services, you won't need to spend it on advertising.

Don't waste time looking for a better pencil: learn to write better.

Keep starting until you finish.

The object isn't to be perfect. The goal isn't to hold back until you've created something beyond reproach. I believe the opposite is true. Our birthright is to fail and to fail often, but to fail in search of something bigger than we can imagine. To do anything else is to waste it all.

Real content marketing isn’t repurposed advertising, it is making something worth talking about.