Human nature is to need a map. If you’re brave enough to draw one, people will follow.

Marketers have to move upstream now. We have to stop being the last step in the process and start being the first step.

My best advice: win little battles. Get in the habit of winning, of shipping, of having customers that can't live without you. Once you've demonstrated you know how to do the art, then go after the windmills.

And the reason is that until Wonder came along and figured out how to spread the idea of sliced bread, no one wanted it. That the success of sliced bread... is not always about what the patent is like, or what the factory is like - it's about can you get your idea to spread, or not.

One way to think about running a successful business is to figure out what the least you can do is, and do that.

Playing the game is a form of winning the game. In those competitions, we win by being resilient.

Success brings with it the fear of blowing it. With more to lose, there's more pressure not to lose it.