The art of good decision making is looking forward to and celebrating the tradeoffs, not pretending they don't exist.
Seth GodinIt's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.
Seth GodinAt least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you'll never begin.
Seth GodinIt's not about you, it's about the next person. The single best use of a business book is to help someone else. Sharing what you read, handing the book to a person who needs it... pushing those around you to get in sync and to take action-that's the main reason it's a book, not a video or a seminar. A book is a souvenir and a container and a motivator and an easily leveraged tool. Hoarding books makes them worth less, not more.
Seth Godin