Treat different people differently. Anything else is a compromise.

If you're working with a spreadsheet or a thread of correspondence or a set of data, I'm not sure you're doing your best work if you're doing it on an iPhone.

Today, not starting is far, far worse than being wrong. If you start, you've got a shot at evolving and adjusting to turn your wrong into a right. But if you don't start, you never get a chance.

The cost of being wrong is less than the cost of doing nothing.

Do the emotional labor of working on things that others fear.

Confusion sets in when you're not sure if your product or service is bought or sold, or worse, if you are a salesperson just waiting for people to buy.

Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important