Treat different people differently. Anything else is a compromise.

The goal is to be on the hook, not to let someone else do the scary parts.

Faced with the opportunity to become the category of one, we almost always hesitate, almost always compromise, almost always dumb it down to play it a little bit safer

Initiating is really and truly difficult, and that's what leaders do. They see something others are ignoring and they jump on it.

Personalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.

Many people are starting to realize that they work a lot and that working on stuff they believe in (and making things happen) is much more satisfying then just getting a paycheck and waiting to get fired (or die).

If you can't make money from attention, you should do something else for a living.