My new favorite word is 'awkward.'...Th e reason we need to be in search of awkward is that awkward is the barrier between us and excellence, between where we are and the remarkable. If it were easy, everyone would have done it already, and it wouldn't be worth the effort.

Why do we value leadership, connection and grace? Because it's scarce, and that scacity creates value.

Go ahead, do something impossible.

Saying 'no' or even 'stop' is the hallmark of the professional you want on your team.

We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.

Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.

Don't scale because you think there's a pot of gold over that rainbow. Scale because you're ready and eager to do heroic work, every day, forever.