No niche is too small if it's yours.
The less people know, the more they yell.
The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.
We are too focused on avoiding criticism and not enough on making a difference.
Taking delight in the journey takes confidence. It pushes the envelope of design.
Do you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone.