The rules are now clear: no one is going to inform you, but it's easier than ever to inform yourself.

The weird set an example for the rest of us. They raise the bar. They show us through their actions that in fact we're wired to do the new, not to comply with someone a thousand miles away.

Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important

The person who fails the most wins.

So by giving people a tool that they can share and benefit from, it's a form of media that isn't controlled by Rupert Murdoch or the guys at Viacom. It is a form of media that is earned every single time it spreads.

The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.

The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.