The rules are now clear: no one is going to inform you, but it's easier than ever to inform yourself.

The application process changes the list of who applies. Your applicants reflect your methods.

Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.

Fundamentalist is a person who considers whether a fact is acceptable to their faith before they explore it. As opposed to a curious person who explores first and then considers whether or not they want to accept the ramifications.

If you are wiling to do something that might not work, you are closer to being an artist.

Marketing is a contest for people's attention.

I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.