You dont need to convince everyone. All you need to do is motivate people who choose to follow you.
Seth GodinThe status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they've got is probably better than the risk and fear that come with change.
Seth GodinThe myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.
Seth GodinBut if the cow is purple, you'd notice it, OK? The thing that's going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built is, is it remarkable? And remarkable's a really cool word 'cause we think it just means neat, but it also means worth making a remark about, and that is the essence of where idea diffusion is going.
Seth Godin