You don't win an Olympic gold medal with a few weeks of intensive training.
If I fail more than you do, I win.
Someone can always do your job a little better or faster or cheaper than you can.
Gratitude and opportunity create more of the same.
Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.
If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power.