The problem with the race to the bottom is that you might win
When the room brightens when you walk in, you matter.
If you hesitate to map out your future, to make a big plan or to set a goal, you've just gone ahead and mapped your future anyway.
Data is not useful until it becomes information.
What are you working on? If someone asks you that, are you excited to tell them the answer? If you're not, you're wasting away.
A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.