Your audacious life goals are fabulous. We're proud of you for having them. But it's possible that those goals are designed to distract you from the thing that's really frightening you--the shift in daily habits that would mean a re-invention of how you see yourself.

In general, organizations are afraid to fire customers, no matter how unreasonable. This is a mistake. It's good for you.

The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.

If you don't require the journey to be easy or comfortable or safe, you can change the world.

If you don't like your definition of 'good enough', then feel free to change that, but the goal before shipping is merely that. Not perfect.

Traditional corporations, particularly large-scale service and manufacturing businesses are organized for efficiency. Or consistency. But not joy. Joy comes from surprise and connection and humanity and transparency and new...If you fear special requests, if you staff with cogs, if you have to put it all in a manual, then the chances of amazing someone are really quite low.

Be bold, make mistakes, learn a lesson, and fix what doesn't work.