More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.

The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don't lead to permission and trust. The privilege of connection. Everything else is slippery.

You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.

As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal. The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before.

Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.

If you believe that a given situation should make you unhappy, then it will, and the unhappiness will then reinforce the condition.

Practice works because practice gives us a chance to relax enough to make smart choices.