Plans are great, but missions are better.

Leadership, on the other hand, is about creating change you believe in.

Remember the Bob Dylan rule: it's not just a record, it's a movement.

Don't create for the masses. Create for the people who are your kind of weird.

Don’t do it because it’s your job, do it because you can.

Doing justice to the work is your task, not setting a world record.

But if the cow is purple, you'd notice it, OK? The thing that's going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built is, is it remarkable? And remarkable's a really cool word 'cause we think it just means neat, but it also means worth making a remark about, and that is the essence of where idea diffusion is going.