People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.
Seth GodinIf you've got the platform and the ability to make a difference, then this goes beyond 'should' and reaches the level of 'must.' You must make a difference or you squander the opportunity. Wasting the opportunity both degrades your own ability to contribute and, more urgently, takes something away from the rest of us.
Seth GodinIf you take action, you will be judged. There's no way around it. The alternative, of course, is much safer. To be ignored. Up to you.
Seth GodinIf you're in the idea business, it doesn't matter where you're from. It matters if we care about the change you're making.
Seth GodinThe reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
Seth GodinWhen we think of design, we usually imagine things that are chosen because they are designed. Vases or comic books or architecture... It turns out, though, that most of what we make or design is actually aimed at a public that is there for something else. The design is important, but the design is not the point. Call it "public design"... Public design is for individuals who have to fill out our tax form, interact with our website or check into our hotel room despite the way it's designed, not because of it.
Seth Godin