Every single important thing we do is something we didn't use to be good at, and in fact, might be something we used to fear.
How dare you settle for less when the world has made it so easy for you to be remarkable?
Content marketing is the only marketing left
We don't become mediocre all at once, and we rarely do it on purpose.
Surprise and differentiation have far more impact than noise does.
Content Marketing is all the Marketing that's left.