Marketing is the art of seeing (and then creating) what might be interesting to more than our friends
Seth GodinMore than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.
Seth GodinBut what if I fail? You will. A better question might be, โafter I fail, what then?โ If youโve chosen well, after you fail you will be one step closer to succeeding, you will be wiser and stronger and you almost certainly will be more respected by all of those that are afraid to try.
Seth Godin