You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.
If it's worth listening to, it's worth questioning until you understand it.
When exactly were we brainwashed into believing that the best way to earn a living is to have a job?
The only thing worse than starting something and failing... is not starting something.
Playing safe is very risky.
The market ... demands a signal from you that you're serious, powerful, accepted, and safe.