Too often, we don't give people the opportunity to fill in the blanks.
Learning is not done to you, it is something you choose to do.
Risking the appearance of weakness takes strength. And the market knows it.
Great stories agree with our worldview. The best stories don't teach people anything new. Instead the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the thirst place.
By the time there is a case study about your industry, you are already too late.
You don't become indispensable merely because you are different. But the only way to become indispensable is to be different. That's because if you're the same, so are plenty of other people.