We need to care enough to connect, to put ourselves at emotional risk and play one note worth hearing.

You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.

We need to care enough to connect, to put ourselves at emotional risk and play one note worth hearing.

If failure is not an option, then neither is success.

Do you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone.

The only path to amazing runs directly through not-yet-amazing

The goal is to be on the hook, not to let someone else do the scary parts.