In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.

If you demand that everything that happens be something you are adequately prepared for, I wonder if you’ve chosen never to leap in ways that we need you to leap. Once we embrace this chasm, then for the things for which we can never be prepared, we are of course, always prepared.

The art of good decision making is looking forward to and celebrating the tradeoffs, not pretending they don't exist.

Anyone who says failure is not an option has also ruled out innovation.

Books work as an art form (and an economic one) because they are primarily the work of an individual.

The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.

We don't need more stuff, we need more humanity.