The people that are doing work that matters aren't doing work thats popular. They're just doing work that changes some people.
Seth GodinPeople who make a difference never wait for just the right time. They know that it will never arrive.
Seth GodinOrganizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message
Seth GodinHuman beings, thanks to culture and genetics, are inclined to be pessimistic, fearful, skeptical and believers in conspiracy theories. We also don't like change.
Seth Godin