The instinct to produce great work doesn't require a fancy notebook.

In our desire to please everyone, it's very easy to end up being invisible or mediocre.

The big win is when you refuse to settle for average or mediocre.

But this is a remarkable egg, an egg worth talking about, an egg worth crossing the street for, an egg worth writing about.

Little changes cost you. Big changes benefit you by changing the game, but only if you go first.

Just saying yes because you can't bear the short-term pain of saying no is not going to help you do the work.

At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you'll never begin.