The instinct to produce great work doesn't require a fancy notebook.

You want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.

The edge is a great place to be. Inside the box is too dark. Outside the box, there's no leverage. But on the edge of the box, you can get things done!

Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it." -

You can't win by being more average than average.

Popular is not the same important, or often, not the same as good.

If there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.