In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.
Seth GodinYou don't make art after you become an artist. You become an artist by ceaselessly making art.
Seth GodinSometimes, we're so focused on being consistent that we also lower the bar on amazing. After all, the thinking goes, if we can't be amazing all the time, better to reset the expectation to merely good. Which robs us of the ability to (sometimes) be amazing.
Seth Godin