Permission marketing is marketing without interruptions.

If you wait until there is another case study in your industry, you will be too late!

Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.

Life is not about gutting out every situation. It's about identifying opportunity or the lack thereof. If your pride is all that is standing in the way of quitting, quit. The right people won't care and the wrong people don't matter. If you know you're on the right path, persevere though the pain. It will be worth it.

Sign your work...If you're not proud of it, don't ship it. If you are, sign your work and own the results. We'll know who to thank. If you work for a place where work goes unsigned (internally, in particular) it's worth asking why.

Everyone we interact with is changed forever. The only questions are: How will they be different (and how different will they be), and how will we be different (and how different will we be) as a result?

This notion that it is up to each person to innovation in some way flies in the face of the industrial age, but you know what, the industrial age is over.