If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work would ultimately be devalued. The yin and yang are clear: without people pushing against your quest to do something worth talking about, it's unlikely it would be worth the journey. Persist.

Marketing management is now tribal leadership.

I think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on service, viewing compensation as an afterthought or a side effect. As marketing gets more and more expensive, it turns out that caring for people is a useful shortcut to trust, which leads to all the other things that a growing organization seeks.

A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.

Art...is the intentional act of using your humanity to create a change in another person...Passion is caring enough about your art that you will do almost anything to give it away, to make it a gift, to change people.

Don't try to be the 'next'. Instead, try to be the other, the changer, the new.

Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.