You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.
Go ahead, do something impossible.
Great marketers don't make stuff. They make meaning.
Art is not in the ...eye of the beholder. It's in the soul of the artist.
Viewing the web as a platform for generosity is very different than seeing an opportunity to turn it into an ATM machine.