If you need to conceal your true nature to get in the door, understand that you'll probably have to conceal your true nature to keep that job.

Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.

Your positions on EVERYTHING are based on the story you tell yourself and not some universal fact from the universal fact database.

Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.

Discomfort brings engagement and change. Discomfort means you're doing something that others were unlikely to do, because they're hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.

Any customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure of a promise the brand made in the first place. You can't see it but it's happening, daily.

Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process.