Repeating easy tasks again and again gets you not very far. Attacking only steep cliffs where no progress is made isn’t particularly effective either. No, the best path is an endless series of difficult (but achievable) hills.

Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.

The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.

If you wait until you are ready, it is almost certainly too late.

The market ... demands a signal from you that you're serious, powerful, accepted, and safe.

Keep starting until you finish.

Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.