Anxiety is experiencing failure in advance. Tell yourself enough vivid stories about the worst possible outcome of your work and you'll soon come to believe them. Worry is not preparation, and anxiety doesn't make you better.

A product for everyone rarely reaches much of anyone.

You want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.

But if the cow is purple, you'd notice it, OK? The thing that's going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built is, is it remarkable? And remarkable's a really cool word 'cause we think it just means neat, but it also means worth making a remark about, and that is the essence of where idea diffusion is going.

If there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.

No one is as smart as all of us.

Permission marketing is marketing without interruptions.