Anxiety is experiencing failure in advance. Tell yourself enough vivid stories about the worst possible outcome of your work and you'll soon come to believe them. Worry is not preparation, and anxiety doesn't make you better.

In a battle between two ideas, the best one doesn't necessarily win. No, the idea that wins is the one with the most fearless heretic behind it.

Those that spend the most effort in search of shortcuts are often the most disappointed and the least successful.

Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.

If you can't be remarkable, perhaps you should consider doing nothing until you can.

Authenticy in marketing is telling a story people want to hear.

Everyone has failed, everyone has misspoken, everyone has meant well but done the wrong thing. Your favorite restaurants, cafes and books have all gotten a one-star review along the way. No brand is perfect, no individual can pretend to be either. Perfect can't possibly be the goal, we're left with generous, important and human instead.