Our job as marketers and leaders, is to create vibrant pockets, not to hunt for mass.

Change almost never fails because it's too early. It almost always fails because it's too late.

Things that look like shortcuts are actually detours (disguised as less work).

Don't wait to be picked. Pick yourself.

Art is the work of a human being – something a person does with generosity to touch someone else to make a change for the better.

Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.