The nature of revolutions is that they destroy the perfect and enable the impossible.
Don't fix me; Love me for what's broken.
If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.
Skepticism doesn't help you hear.
Take the long way. Do the hard work, consistently and with generosity and transparency. And then you won't waste time doing it over.
Surprise and differentiation have far more impact than noise does.