Our job as marketers and leaders, is to create vibrant pockets, not to hunt for mass.

There's no shortage of remarkable ideas, what's missing is the will to execute them.

You want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.

The goal is to be on the hook, not to let someone else do the scary parts.

Seeing, despite the name, isn’t merely visual.

Fans, true fans, are hard to find and precious. Just a few can change everything. What they demand, though, is generosity and bravery.

We don't become mediocre all at once, and we rarely do it on purpose.