The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
Seth GodinMore process, less innovation. More operations, less innovation. More management, less innovation. More entrepreneurs, more innovation.
Seth GodinYou are far more likely to do your best work if you are willing to delight a few as opposed to soothe the masses.
Seth GodinEvery day I meet people who have so much to give but have been...frighten ed enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must.
Seth Godin