When we think of design, we usually imagine things that are chosen because they are designed. Vases or comic books or architecture... It turns out, though, that most of what we make or design is actually aimed at a public that is there for something else. The design is important, but the design is not the point. Call it "public design"... Public design is for individuals who have to fill out our tax form, interact with our website or check into our hotel room despite the way it's designed, not because of it.
Seth GodinAs creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
Seth GodinMaking an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.
Seth GodinMost of the time, creative entrepreneurs lose interest long before their marketing message loses its power.
Seth Godin