Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.

Leadership is a choice. It's the choice not to do nothing.

The only path to amazing runs directly through not-yet-amazing

Everyone has failed, everyone has misspoken, everyone has meant well but done the wrong thing. Your favorite restaurants, cafes and books have all gotten a one-star review along the way. No brand is perfect, no individual can pretend to be either. Perfect can't possibly be the goal, we're left with generous, important and human instead.

The competitive advantages the marketplace demands is someone more human, connected, and mature. Someone with passion and energy, capable of seeing things as they are and negotiating multiple priorities as she makes useful decisions without angst. Flexible in the face of change, resilient in the face of confusion. All of these attributes are choices, not talents, and all of them are available to you.

It always feels too soon to leap. But you have to. Because that's the moment between you and remarkable.

A brand that stands for what all brands stand for stands for nothing much.