The future of publishing is about having connections to readers and the knowledge of what those readers want.

If you're not willing to get your 'worst one ever' out of the way, how will you possibly do better than that?

You can listen to what people say, sure. But you will be far more effective if you listen to what people do.

If you can’t state your position in eight words, you don’t have a position.

We don't need more stuff, we need more humanity.

Here's the fascinating part, call it the golden shoulder: We have no idea in advance who the great contributors are going to be. We know that there's a huge cohort of people struggling outside the boundaries of the curated, selected few, but we don't know who they are.

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.