The future of publishing is about having connections to readers and the knowledge of what those readers want.

Someone can always do your job a little better or faster or cheaper than you can.

Go ahead, fail. Try to avoid mistakes, though.

Attention is a bit like real estate, in that they're not making any more of it. Unlike real estate, though, it keeps going up in value.

Don't have any meetings about your web strategy. Just do stuff. First you have to fail, then you can improve.

And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.

The reason they want you to fit in... is that once you do, then they can ignore you.