A brilliant author or businesswoman or senator or software engineer is brilliant only in tiny bursts. The rest of the time, theyโre doing work that most any trained person could do.
Seth GodinArt is never defect-free. Things that are remarkable never meet spec, because that would make them standardized, not worth talking about.
Seth GodinIf you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.
Seth Godin