The obvious objective of video games is to entertain people by surprising them with new experiences.
Shigeru MiyamotoEntertainment companies always have to stay on the edge of trying to catch that certain thing that will grab people's attention. And that thing is always changing. Nintendo has been doing this for a long, long time. Originally, we weren't even a video game company, but we were still an entertainment company. So I can't say what that next thing is, but I can say, at Nintendo we're trying to create new ways to play.
Shigeru MiyamotoGames are a trigger for adults to again become primitive, primal, as a way of thinking and remembering. An adult is a child who has more ethics and morals, that's all. I am not creating a game. I am in the game. The game is not for children, it is for me. It is for an adult who still has a character of a child.
Shigeru Miyamoto