It isn't about games, for me, personally, and it never really was. It was about creating something - anything - far bigger than yourself.

When I'm working on games I don't think necessarily about what the end benefit of the game is going to be. Typically I'm trying to think of: "What can I do that is going to find new ways to entertain and surprise people."

I don't want to criticize any other designers, but I have to say that many of the people involved in this industry - directors and producers - are trying to make their games more like movies. They are longing to make movies rather than making videogames.

Controller is so intuitive, even your mum can play.

Angry Birds is a very simple idea but its one of those games that I immediately appreciated when I first started playing, before wishing that I had been the one to come up with the idea first.

A late game is only late until it ships. A bad game is bad until the end of time

Nintendo's philosophy is never to go the easy path; it's always to challenge ourselves and try to do something new.