There are big lines between those who play video games and those who do not. For those who don't, video games are irrelevant. They think all video games must be too difficult.

I think when you talk about competing against others, the problem is that you refer to something that's been done already and try to beat it.

When we're doing an action game, we make the second level first. We begin making level 1 once everything else is completed.

I think I can make an entirely new game experience, and if I can't do it, some other game designer will.

Japan actually is an aging population, and so as the population has aged, they have had a lot more problems with health.

I would prefer to grow with the team inside Nintendo rather than taking anyone from outside. It would be a joy for me if someone who was working with me became a big success.

I always try and come up with a clear theme when I'm making a videogame.