Corporate culture matters. How management chooses to treat its people impacts everything - for better or for worse.

Leadership is not about being a nice person or not a nice person.

I have to have an impact. That's what drives me to practice to make sure my words are clear and my stories are compelling. Right. Because it matters.

Work hard to seem infallible and others will work to find our flaws. Admit our shortcomings and others will work to help us be infallible.

The concept of why is already in the vernacular. It is now a noun. "That company doesn't know their why." "They need to learn their why." "That politician needs to understand his why." We talk about it as a noun. That never existed prior to 2009. That never existed prior to 2006 when I first started articulating it. This is the most amazing thing to me. It has now become a concept. It's part of the way we think about businesses and transactions and decisions.

We should all have an opportunity to feel a part of something not just have a part in something.

The reason we grow up to be healthy adults is because our parents played this game of giving us responsibility, disciplining us when necessary, letting us try, letting us fail. No matter what we know they are there to support us and see us do well. Leaders are exactly the same.