Work with people who believe what you believe.

Leadership is a choice. It is not a rank.

All organizations start with WHY, but only the great ones keep their WHY clear year after year. Those who forget WHY they were founded show up to the race every day to outdo someone else instead of to outdo themselves. The pursuit, for those who lose sight of WHY they are running the race, is for the medal or to beat someone else.

Truly effective and inspiring leaders aren’t actually driven to lead people; they are driven to serve them.

If everything goes right, we get a good experience. If everything goes wrong, we get a good story.

We pursue exercise even though empirically we see no benefit from the energy we're spending and we're hurting. So empirically we should quit. The why is exactly the same thing. You persist even though there are some short-term stresses and even though there is some uncertainty.

Generosity is doing something for someone else expecting nothing in return.