If we inspire people, they will give us more than we asked for. If we manipulate them, they will give us exactly what we paid for
Simon SinekLeaders volunteer to go first into danger. Their willingness to sacrifice for us is the reason we're inspired to follow.
Simon SinekAll organizations start with WHY, but only the great ones keep their WHY clear year after year. Those who forget WHY they were founded show up to the race every day to outdo someone else instead of to outdo themselves. The pursuit, for those who lose sight of WHY they are running the race, is for the medal or to beat someone else.
Simon Sinek