If you're looking for a New York Times best-seller, I may or may not give you that.

I was always curious why certain marketing worked and some marketing did not.

Hearing is listening to what is said. Listening is hearing what isn't said.

The concept of why is already in the vernacular. It is now a noun. "That company doesn't know their why." "They need to learn their why." "That politician needs to understand his why." We talk about it as a noun. That never existed prior to 2009. That never existed prior to 2006 when I first started articulating it. This is the most amazing thing to me. It has now become a concept. It's part of the way we think about businesses and transactions and decisions.

Great communicators don't just hear the words. Great communicators hear the meaning behind the words

There's only one why. You only have one why, and your why is fully formed by the time you're 17, 18 or 19years old, maybe even earlier. The rest of your life are simply opportunities to either live in or out of balance and the career choices we make and the decisions we make in our lives either put us in balance with our why, which makes us happy, fulfilled and inspired. Or it puts us out of our why, which makes us frustrated, stressed out and sometimes we fail.

I'm interested in the innovator and the early adopter.