What I understand about this concept of why is that it functions exactly the same way as parenting or exercise or any of these things we claim to invest in.
Simon SinekAverage companies give their people something to work on. The most innovative organizations give their people something to work toward.
Simon SinekThe ones who show up to take, they show up and say, "Hi. My name is Steve. I'm an expert in this and I've studied this and I've worked with these clients." On every single power point presentation, it has their email, their Twitter handle and their Facebook account, so you can follow them. At the end, they tell you, "Please follow me." When you ask them a question, they say, "Well, I could tell you the answer, but you should really just read my book."
Simon Sinek