Focus on money and we will make money. Focus on impact and we will make an impact.

If you're looking for a book that will spike in sales and then go away and then spike again when it comes out in paperback, your normal model, I definitely won't give you that.

If you sell what you do, you're a vendor. If you sell why you do it, you're a brand.

The courage of leadership is giving others the chance to succeed even though you bear the responsibility for getting things done.

You [should] persist even though there are some short-term stresses and even though there is some uncertainty, because it's the right thing to do.

If we inspire people, they will give us more than we asked for. If we manipulate them, they will give us exactly what we paid for

Quality effective leaders have the confidence to trust others to try, succeed, and sometimes to fail. We very often confuse personality with leadership. In other words, leadership is not about being a nice person or not a nice person.