Great leaders and great organizations are good at seeing what most of us can’t see. They are good at giving us things we would never think of asking for.

Communication is not about speaking what we think. Communication is about ensuring others hear what we mean.

The trick to balance is to not make sacrificing important things become the norm.

We should invest in people not ideas. A good idea is often destroyed by bad people and good people can always make a bad idea better.

A why has to be for others. It's something you give to the world. It's the reason your friends love you because this is the thing that you give them and it fulfills them. This is the reason your clients love you or your fans love you because you give them something. It's something to offer, that's what the why is.

Outside advice can only tell you how a decision looks. Only you can know how it feels. The best decisions look and feel right.

A poor leader will tell you how many people work for them. A great leader will tell you how many people they work for.