Listening is not understanding the words of the question asked, listening is understanding why the question was asked in the first place.
Simon SinekAchievement happens when we pursue and attain what we want. Success comes when we are in clear pursuit of Why we want it.
Simon SinekStarbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental.
Simon Sinek