Great leaders are willing to sacrifice the numbers to save the people. Poor leaders sacrifice the people to save the numbers.

Customers will never love a company until its employees love it first.

If you're looking for a book that will spike in sales and then go away and then spike again when it comes out in paperback, your normal model, I definitely won't give you that.

We are drawn to leaders and organizations that are good at communicating what they believe. Their ability to make us feel like we belong, to make us feel special, safe and not alone is part of what gives them the ability to inspire us.

Poor leaders push us towards the goal. Great leaders guide us through the journey.

I'm interested in the left side of the Bell Curve.

A why has to be for others. It's something you give to the world. It's the reason your friends love you because this is the thing that you give them and it fulfills them. This is the reason your clients love you or your fans love you because you give them something. It's something to offer, that's what the why is.