Great leaders are willing to sacrifice the numbers to save the people. Poor leaders sacrifice the people to save the numbers.

You [should] persist even though there are some short-term stresses and even though there is some uncertainty, because it's the right thing to do.

Systems and processes are essential to keep the crusade going, but they should not replace the crusade.

If you sell what you do, you're a vendor. If you sell why you do it, you're a brand.

We all have the luxury of looking out for ourselves. Leaders also have the honor of looking out for others.

Trust is maintained when values and beliefs are actively managed. If companies do not actively work to keep clarity, discipline and consistency in balance, then trust starts to break down.

I'm very clear about what I believe.