The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.

Walt Disney had a very clear sense of why. He was about happiness. Remember when Disney was founded, it was during war. People said that life sucked. And he said, "No." He was an eternal optimist who said: "Life is beautiful. It's about giving. It's about family." Look what happened. His cause grew and people committed themselves to helping him grow the Disney why and it was hugely successful.

People don't buy what you do; they buy what you stand for.

Systems and processes are essential to keep the crusade going, but they should not replace the crusade.

There is a difference between running with all your heart with your eyes closed and running with all your heart with your eyes wide open.

We must be clear about where we’re going if we want anyone to help us get there.

My concern is that we live in an economy in which stabbing someone and waiting for them to complain before we remove the knife has become the normal way of doing business. When did we lose sight of the fact that it's not nice to stab people in the first place?