Leaders volunteer to go first into danger. Their willingness to sacrifice for us is the reason we're inspired to follow.

If you talk about what you believe, you will attract those who believe what you believe.

All organizations start with WHY, but only the great ones keep their WHY clear year after year. Those who forget WHY they were founded show up to the race every day to outdo someone else instead of to outdo themselves. The pursuit, for those who lose sight of WHY they are running the race, is for the medal or to beat someone else.

Sometimes spending time with someone who is perceived as 'successful' can make us feel less successful.

For values or guiding principles to be truly effective they have to be verbs. It's not "integrity," it's "always do the right thing." It's not "innovation," it's "look at the problem from a different angle." Articulating our values as verbs gives us a clear idea - we have a clear idea of how to act in any situation.

True #leadership isn't the bastion of a few who sit at the top ... We all need to step up, take the risk and put our interests second-not always-but when it counts.

I never imagined I'd write a book.