What you do is proof of what you believe.

The concept of why is already in the vernacular. It is now a noun. "That company doesn't know their why." "They need to learn their why." "That politician needs to understand his why." We talk about it as a noun. That never existed prior to 2009. That never existed prior to 2006 when I first started articulating it. This is the most amazing thing to me. It has now become a concept. It's part of the way we think about businesses and transactions and decisions.

When you start with why, which decision you make becomes very easy. It is so hard to do when you may suffer a short term loss or you may lose out on some short term gain. But in the long run it's way more powerful and way more stable.

Our struggles are the short term lessons we learn to achieve long term success.

The true value of a leader is not measured by the work they do. A leader's true value is measured by the work they inspire others to do.

A poor leader will tell you how many people work for them. A great leader will tell you how many people they work for.

Courage isn't inside; it's external. It comes from someone else telling you they believe in you.